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22.09.11

Council grant helps AEV stay ahead of the game

Advanced Electrical Varnishes (AEV), Europe's largest independent manufacturer of electrical varnishes and resins is staying ahead of the game at its manufacturing plant in Birkenhead with the help of Wirral Council.

The company, which is family owned and was established in Wirral in 1982, has recently purchased and installed a new twin process mixing plant to improve production efficiency at its Birkenhead facility and enable it to expand into new markets.

The investment secures the long term future of the site in Birkenhead which employs 26 full time employees and occupies 68,000 sq ft of industrial space in the heart of the town.

The Council's business support team, Invest Wirral, worked closely in providing key support services to help the company secure the investment in Wirral. Key to the expansion project was Wirral Council's Think Big Investment Fund which provided 16% of the total project costs and helped in funding new equipment and securing the long-term future of its workforce.

As AEV has grown it has needed to invest in new equipment at the Birkenhead site to ensure the plant has a much larger mixing capacity which will increase AEV's competitive edge both in the UK and overseas. AEV has a proven track record exporting 80% of its products globally to 78 countries and also has established operations in Spain and Malaysia.

Managing Director of AEV Jonathan Kemp said: "This installation will allow AEV to further compete on the world stage as the leading independent producer of resins and varnishes for the electrical industry. Efficiencies of production for our bigger customers will enable flexibility to return for some of our smaller customers, giving AEV the ability to penetrate new markets. Overall capacity will increase by a further 2,400 tons giving us massive room for growth in the future.

"With a plant in Malaysia, AEV was in a dilemma as to whether to invest further in the Birkenhead site, however, with commitment to training, the development of new products, and the key support from Wirral Council the final decision to invest was a sound business proposition.Our thanks go to Wirral Council, especially the Invest Wirral team, who worked tirelessly assisting us to achieve our goals, we are very proud to have a Council that is so business support orientated."

Cllr Phil Davies, Cabinet Member for Regeneration and Planning Strategy said: "Wirral Council is determined to provide support where our businesses need it most and by supporting AEV through an investment grant we are using our resources to help a Wirral business to develop and grow. One of AEV's largest customers is based in Sri Lanka and India and this investment will enable AEV to meet its customer demand quicker, be more efficient and increase capacity massively. Remaining competitive in overseas markets is vital to a company like AEV. Jonathan has told me that a lot of his foreign customers see a 'Made in Britain' stamp as a sign of quality and the Council, through our business support team Invest Wirral will continue to support companies like AEV to deliver that quality at home and abroad."

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